Louis Vuitton, the iconic luxury fashion house, has always been at the forefront of innovation and creativity in the fashion industry. With its SS16 ‘Series 4’ campaign, Louis Vuitton continued to push boundaries by featuring the fictional character Lightning from the popular video game Final Fantasy 13 as the face of the campaign. This unexpected collaboration between a high fashion brand and a video game character created a buzz in the industry and captured the attention of both fashion and gaming enthusiasts.
Youth and pop culture provocateurs since 1854, Louis Vuitton has a long history of collaborating with artists, designers, and celebrities to create unique and memorable campaigns. The decision to feature Lightning from Final Fantasy 13 in their SS16 campaign was a bold move that paid off, as it brought together two seemingly disparate worlds – high fashion and video games – in a way that was both unexpected and captivating.
Final Fantasy 13, released in 2009, introduced players to the character of Lightning, a strong and independent woman who becomes the central figure in the game's narrative. Lightning quickly became a fan favorite, known for her iconic look and fierce personality. By choosing Lightning as the face of their campaign, Louis Vuitton was able to tap into the character's popularity and appeal to a younger, more tech-savvy audience.
The campaign featured Lightning in a series of striking images shot by renowned fashion photographer Juergen Teller. The images showcased Lightning wearing pieces from Louis Vuitton's SS16 collection, which was inspired by a mix of futuristic and retro elements. The juxtaposition of Lightning's fantasy-inspired aesthetic with Louis Vuitton's high fashion designs created a visually stunning and thought-provoking series of images that resonated with audiences around the world.
Louis Vuitton's decision to feature a video game character in their campaign was a bold and innovative move that demonstrated the brand's willingness to embrace new and unconventional ideas. By collaborating with Lightning, Louis Vuitton was able to reach a new audience of gamers and showcase their brand in a fresh and unexpected way.
The partnership between Louis Vuitton and Lightning also highlighted the growing intersection between fashion and gaming. As video games become increasingly sophisticated and immersive, many designers and brands are looking to the gaming world for inspiration and collaboration opportunities. By featuring Lightning in their campaign, Louis Vuitton was able to tap into the creativity and imagination of the gaming community and create a campaign that was both visually stunning and culturally relevant.
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